Who we are

This website is run by Mahmooda Jewellers Limited, a company registered in England and Wales (company number 10281078), whose registered office and shop is at 131 Green Street, Forest Gate, London E7 8JF.

We are the data controller for the information described here. If you want to ask us anything about it, email admin@mahmoodajewellers.co.uk, call 020 8552 6762, or come into the shop.

What we collect, and when

We only collect information you give us. There is no tracking on this site.

• If you send an enquiry — your name, and whichever of your phone number or email address you give us, along with your message and any photographs you attach.
• If you join our rewards scheme — your name, email address, phone number and a password, which is stored scrambled so nobody at the shop can read it.
• If you claim rewards points — the amount and date of your purchase, a short description, and the photograph of your receipt.
• If you tick the marketing box when you join — a record that you agreed to hear from us.

Why we use it, and our lawful basis

• To answer your enquiry and talk to you about a piece — because it is in our legitimate interests to respond to someone who has contacted our shop, and because it is a step towards a contract if you go on to buy.
• To run the rewards scheme, check your claims and apply your points — to perform the contract between us under the scheme's terms.
• To send you offers or news — only if you ticked the box, and only until you tell us to stop. You can withdraw at any time and it will not affect your points.
• To keep proper business records — because we are legally required to.

Who else sees it

We do not sell your information and we do not share it for anyone else's marketing. It is handled by a small number of companies who provide the technology behind this site, and only so that it works:

• Vercel — hosts the website itself, and stores the photographs you upload with an enquiry or a rewards claim.
• Neon — the database holding rewards members and their claims.
• Resend — delivers your enquiry to us by email.
• Our web hosting provider — runs the admin@mahmoodajewellers.co.uk mailbox your enquiry arrives in.
• Our accountants and, where the law requires it, HMRC or another authority.

Information leaving the UK

Some of the companies above are based outside the UK, mainly in the United States. Where your information is transferred outside the UK it is protected by the safeguards UK data protection law requires, such as the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

How long we keep it

• Enquiries — up to two years after we last spoke, so we can pick up a conversation about a piece you asked about.
• Rewards accounts — for as long as your account is open. Close it and we delete your details, keeping only what we must for our accounts.
• Rewards claims and receipt photographs — six years, because they relate to purchases and company records must be kept that long.
• Marketing consent — until you withdraw it, plus a record that you did so we do not contact you again by mistake.

Cookies

This site sets no advertising cookies, no analytics cookies and no third-party tracking of any kind. That is why you are not being asked to accept anything.

Two cookies are used, both strictly necessary and neither needing your consent: one keeps you signed in to your rewards account, and one keeps the shop signed in to the private area they use to update the site. Both are encrypted and neither is used to follow you anywhere.

Keeping it safe

The site is served only over an encrypted connection. Rewards passwords are stored scrambled using a one-way method, so they cannot be read back by us or by anyone who obtained the database. Access to customer information is limited to the people at the shop who need it.

Your rights

You can ask us to show you what we hold about you, correct it if it is wrong, delete it, restrict what we do with it, or send it to you in a portable form. You can object to us using it, and you can withdraw consent to marketing at any time.

Email admin@mahmoodajewellers.co.uk or call 020 8552 6762 and we will respond within one month. There is no charge.

If you are unhappy

Please tell us first and we will try to put it right. You also have the right to complain to the Information Commissioner's Office, the UK regulator, at ico.org.uk or on 0303 123 1113.

Changes

If we change how we handle your information we will update this page and the date at the top. This notice was last updated on 14 August 2026.